Yesterday, Burberry gave a first glimpse, via Snapchat, into their new fragrance campaign for Burberry Brit.  This youth based campaign, entitled #ThisIsBrit went as far as to welcome a newcomer to the fashion photography scene, Brooklyn Beckham.  Unlike his younger brother Romeo, who stepped in front of the camera for past Burberry campaigns, Brooklyn headed behind the lens for this new role.

Though the choice to have Brooklyn shoot the new campaign has been met with some criticism by photographers in the industry, the choice was an obvious move to emphasize the youthful theme.  In keeping with this trend, one of the locations was a London skate park, where the photographer showed off another one of his many talents, skateboarding,  following his last shot of the day.

#ThisIsBrit debuts in July 2016 and we cannot wait to see what else Burberry has in store for us with this new departure for the brand.

xo London Love